Logo Red
#ED1C24RGB 237 · 28 · 36
Registered brand signatureBrand guidelines · Version 1.0
Use the Alamach brand consistently and confidently.
This first digital guide defines the core usage rules for the registered Alamach logo and the visual system used in corporate communication.
Primary signature
The logo is the permanent signature of the brand.
Use the original Alamach artwork, underline and registration symbol as one unit. Never retype, redraw or change its proportions.
Primary red logo on white and light backgroundsApproved white (reversed) logo on black and very dark backgroundsCDR / AIMaster vector artwork
PDFPrint and controlled sharing
SVGWeb and digital interfaces
PNGTransparent office use
The red primary logo and white reversed logo are stored as separate, unmodified vector masters. External use should rely on purpose-made PDF, SVG or PNG copies.
Clear space and size
Give the logo room to breathe.
Keep a minimum clear space of approximately one quarter of the capital “A” height. No text, border or competing image detail should enter this area.
¼ A¼ A
120 pxRecommended minimum digital width
32 mmRecommended minimum print width
Always verify legibility in a physical or screen proof.Color system
Fewer colors, stronger consistency.
The system uses red, black, white and neutral gray. Keep the red embedded in the official SVG unchanged.
Interface Red
#D73529RGB 215 · 53 · 41
Buttons, links and emphasisTechnical Black
#141719RGB 20 · 23 · 25
Headings and dark surfacesNeutral Surface
#F1F1EFRGB 241 · 241 · 239
Secondary backgroundsPrint note: CMYK and Pantone values will be added after approval through a proof made with the selected paper and printing method.
Typography
Clear, technical and easy to read.
Use Inter for digital communication, with Helvetica Neue or Arial as fallbacks. Keep headings strong and body copy concise.
Precision engineering.
Inter Bold / 700
Tight leading · strong scale
We present technical information clearly to help match the right tool with the right operation.
Inter Regular / 400
Comfortable leading · high legibility
Correct and incorrect use
Protect the character of the logo.
Always use the approved SVG or a high-resolution exported asset.
Correct
Original proportions, clear space and sufficient contrast.
Do not distort
Never stretch the logo horizontally or vertically.
Do not recolor
Do not apply arbitrary color, shadow or outline effects.
TEXTDo not crowd
Keep text and graphics outside the clear space.
Use with other brands
Each brand keeps its own identity.
Alamach may appear with dealers, partners, suppliers, events or sponsors. Never merge the logos; each mark must use its own approved artwork, colors and clear space.
AlamachPARTNERExample logo area
In a side-by-side lockup, balance logos optically. Preserve the Alamach clear space and leave at least one clear-space unit between the marks.
Define the role
If Alamach owns the communication, place it first. In an equal partnership, use equal optical prominence.
Use a divider
A thin neutral rule may separate the marks. Never present separate logos as one combined emblem.
Balance optically
Equal width is not required. Match perceived height and visual weight so neither logo dominates unintentionally.
Keep the surface quiet
Prefer white or neutral light backgrounds. On dark surfaces, use only approved reversed logo artwork.
Do not: attach the Alamach logo to another mark, overlap logos, or place an “x”, “+” or implied partnership symbol between them. Explain the relationship in separate copy.
Digital application
One system across every screen.
Use the same color, corner and typography system across websites, dealer services, social media and presentations.
Contrast
Keep text and controls clearly readable.
Corners
Use consistent, softly rounded cards and image frames.
Imagery
Show products, manufacturing and applications in a clean technical style.
Tone
Use accurate, concise language without exaggerated claims.
Document status
A living guideline.
This version is the baseline for digital use. Print applications, stationery, packaging and approved document examples will be added through controlled updates.